Gallia unveils video to attract business site seekers


By Dean Wright - deanwright@civitasmedia.com



GALLIA COUNTY — The Gallia County Economic Development Office recently unveiled a video that gives an aerial tour of the community while providing motion graphic statistics for the county’s business health in order to be utilized as a tool to show off the county’s strength in an attempt to attract businesses to the area.

According to Gallia County Economic Development Director Melissa Clark, the video was produced by Neon Cloud Productions with financial assistance from a Local Economic Advancement Program grant provided by American Electric Power last year. The video makes use of drone technology and pans aerial shots of downtown Gallipolis, Dan Evans Industrial Park in Bidwell as well as video overlaid with statistics of Gallia’s area vocational and college opportunities and more.

“I had wanted to do something like this for awhile and saw a video that showed off the best parts of a Texas community on YouTube,” said Clark. “We visited around 15 sites in the county to give marketing consultants an idea of our area assets and to see what it’s like to live in Gallia.”

Clark had expressed a desire to engage in such a project when AEP awarded the development office grant funding. AEP offered suggestions to Clark in production services. Clark said, coincidentally, they found the same company which had produced the video she had watched on YouTube. The production company apparently specialized in similar videos for other small communities like Gallia in search of economic development opportunities.

Planning for the video started in the summer of last year and the development office made use of statistics from organizations such as the US Bureau of Labor and other databases to flesh out the informational needs of the video. The video was shot in little over a day and timing was essential to make use of good weather. The production team shot video over the weekend of last Labor Day. Editing video proved to be a longer process along with graphics rendering.

“We wanted to give the feel of the quality of life that Gallia can provide,” said Clark.

Clark said early story ideas aimed to exhibit a sense of “industry, education, health care and the community” to video viewers.

Clark said the production had cost upwards of several thousand dollars with much of the bill being footed by AEP’s grant.

For more information and access to the video, visit www.growgallia.com.

Dean Wright can be reached at 740-446-2342, ext. 2103.

By Dean Wright

deanwright@civitasmedia.com