Gallia County CVB participating in regional brand campaign

Last updated: July 29. 2014 12:00AM - 1034 Views

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GALLIPOLIS — The Appalachian Regional Commission, in conjunction with the Governor’s Office of Appalachia, Ohio’s Appalachian Country and the Gallia County Convention and Visitors Bureau, launched a new food initiative on July 16, 2014, to introduce visitors to the flavor of the Appalachian Region.

The “Bon Appetit Appalachia” brand campaign is designed to create awareness of the local foods in the region, and includes a printed map and an interactive website, and has been created to promote the farms, markets, festivals, restaurants, brewpubs, wineries and distilleries located across the Appalachian region.

The Bon Appetit Appalachia print map was released in the Summer Edition of Food Traveler Magazine, on shelves July 1. It features local food options from across Ohio’s Appalachian Region, along with the other Appalachian states. In addition, over 80 Appalachian Ohio food sites will appear in the interactive website, www.visitappalachia.org, which went live on July 1.

An official Bon Appetit Appalachia Launch Event was hosted on July 16 in Athens at the Eclipse Company Town Store (11309 Jackson Drive, The Plains, OH 45701) at 1 p.m. to kick off the project. A Stakeholders Workshop followed (3 p.m.), hosted by the ARC staff.

This is a national campaign to showcase all the Appalachian region has to offer. All Ohio and regional organizations with an interest in learning more about how to best leverage the Bon Appetit Appalachia brand to help promote and grow their operations attended the Stakeholder Workshop, held the same day and in the same location as the launch. Marketing council, brand development and collaborative opportunities were discussed, and attendees had the opportunity to learn from the experts about how this campaign can help with economic development, tourism and overall growth in the Appalachian Region.

The 30 Mile Meal, the nation’s first “super-local” food campaign located in Ohio’s Appalachian Country, highlights foods and spirits crafted within a 30 mile-radius of Athens. The area celebrates and promotes those producing, selling and serving local foods and spirits in Southeast Ohio. More than 160 farmers, farmers’ markets, restaurants, local food producers, specialty products and food promoters have joined together to collaborate on the 30 Mile Meal project.

“We are very excited to have launched this amazing project and look forward to promoting our county and region with the Bon Appetit Appalachia brand,” stated Amanda Crouse, Executive Director of the Gallia County Convention and Visitors Bureau. Crouse joined the Ohio’s Appalachian Country Board of Directors in 2013 and serves as a Member At Large.

“We will continue to update this project as we progress to ensure all of our local partners are included in this marketing piece,” Crouse said.

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